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June 25, 2014 / Press Releases

STATEMENT: 20,000 NARAL Pro-Choice America Members Pressure NBC to Stop Blocking Ads Containing the Word ‘Abortion’

June 25, 2014

Today, NBCUniversal released a statement acknowledging they asked the media buyer to remove the word “abortion” from an Obvious Child digital ad, said it was a mistake and will issue correct guidance going forward.

Said Ilyse Hogue, president of NARAL Pro-Choice America:

“We’re pleased that NBC has reviewed its decision to reject the Obvious Child ad with the word ‘abortion’ in it and will be clarifying its guidelines across all platforms. In the last 24 hours, more than 20,000 NARAL Pro-Choice America members asked NBC to change its position for good reason. We were proud to work alongside Planned Parenthood on this important campaign because treating abortion as too controversial to speak the word in an ad drives damaging stigma and judgment around a medical procedure that one in three women experience in our lifetimes. This movie is about acceptance and authenticity, and NBC’s viewers deserve the right to make up their own minds if they want to see the film. We appreciate NBC correcting this error.”

NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”


Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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