FOR IMMEDIATE RELEASE
June 25, 2014
Today, NBCUniversal released a statement acknowledging they asked the media buyer to remove the word “abortion” from an Obvious Child digital ad, said it was a mistake and will issue correct guidance going forward.
Said Ilyse Hogue, president of NARAL Pro-Choice America:
“We’re pleased that NBC has reviewed its decision to reject the Obvious Child ad with the word ‘abortion’ in it and will be clarifying its guidelines across all platforms. In the last 24 hours, more than 20,000 NARAL Pro-Choice America members asked NBC to change its position for good reason. We were proud to work alongside Planned Parenthood on this important campaign because treating abortion as too controversial to speak the word in an ad drives damaging stigma and judgment around a medical procedure that one in three women experience in our lifetimes. This movie is about acceptance and authenticity, and NBC’s viewers deserve the right to make up their own minds if they want to see the film. We appreciate NBC correcting this error.”