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September 29, 2014 / Press Releases

NARAL Targets Governors Walker, Scott and Brownback For Misplaced Priorities

September 29, 2014

NARAL Pro-Choice America announced today that it is targeting Governors Scott Walker (WI), Rick Scott (FL) and Sam Brownback (KS) with mail, online ads and phone calls questioning all three governors’ decision to not only drive an anti-choice agenda, but to make it a priority above the economic interests voters elected them to advance.

You can see the Kansas mail here.
You can see the Wisconsin mail here.
You can see the Florida mail here.

Prior to election day, key voters in all three states will get three pieces of mail reinforcing the “priorities” message as well as be targeted by online ads and phone calls.

This message for the final electoral push was employed in the highly successful campaign NARAL Pro-Choice America ran in 2013 in the Virginia gubernatorial race that painted then Attorney General Ken Cuccinelli as out of touch for prioritizing a dangerous anti-choice agenda that undercut the economic security of the state’s women and families.

“7 in 10 voters support a woman’s right to choose and yet, despite the longstanding need for attention to the economic conditions in all three of these states, these Governors have spent a substantial part of their terms figuring out how to deny women access to vital health care,” said Sasha Bruce, Senior Vice President for Strategy and Campaigns. “We know the more voters learn not only about their extreme positions but, equally as important, also their misplaced priorities they are less likely to support them. From now until Election Day we’ll be reminding voters in these key states about what their governors have cost them.”

Update 10/23:
In the final push to Election Day, NARAL Pro-Choice America, in partnership with the AFL-CIO and Workers’ Voice, is placing live calls to 35,000 likely voters across Wisconsin. In the next 12 days, these voters, shown to be persuadable on the choice priorities message will hear how Gov. Walker’s focus on advancing his anti-choice agenda has cost Wisconsinites time and attention for their struggling economy. The effect has been not only policies that restrict reproductive freedom, but also four years without expanded economic opportunity for women and families.

NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”


Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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