FOR IMMEDIATE RELEASE
November 29, 2016
Ad Campaign Uses New Model to Target Persuadable Voters Through Election Day
Following a debate in which Donald Trump’s sexist behavior and agenda were on full display, NARAL Pro-Choice America today launched a new ad campaign in Pennsylvania highlighting how Sen. Toomey and Trump are pushing the same dangerous agenda.
“Republicans are trying to run from Donald Trump as fast as humanly possible,” said Sasha Bruce, senior vice president of campaigns and strategy for NARAL. “While they may use different words than Trump, they are advocating for the exact same policies. They want to take away our rights and turn back the clock on decades worth of progress. They want to ban abortion, restrict access to contraception, and fight against equal pay. This is their shared agenda. For women and families it is dangerous, reckless, and scary.”
You can see the ad against Sen. Toomey above or on YouTube and visit the website here.
The first wave of digital ads, which NARAL is backing with an investment of more than $300,000, will target Sen. Toomey along with ads in New Hampshire and Nevada.
The ads use a new voter model to target persuadable voters based on polling that shows 7-in-10 voters believe abortion should be legal. By using this new model and polling data, the ads will be highly targeted towards persuadable voters and will be seen by them at a high penetration rate between now and Election Day.