FOR IMMEDIATE RELEASE
October 12, 2016
[email protected]
Digital Ads To Rotate Into NARAL’s $300k Ad Buy In States
Starting today, NARAL Pro-Choice America will begin running ads in New Hampshire, Nevada and Pennsylvania targeting the Republican Senate candidates in those states who are trying to distance themselves from Donald Trump following the release of tapes of him saying it was okay to sexually assault women.
The ads highlight that Sens. Ayotte and Toomey and Congressman Heck stood with Donald Trump when he mocked a disabled reporter, attacked a Gold Star family, and said he’d punish women who have an abortion. The digital ads state that the candidates can run but they can’t hide from their support of Trump.
You can see the ads that will be rotated into a $300k buy in the states, here:
Ayotte: https://reckless.prochoiceamerica.org/ayottesupportedtrump/
Toomey: https://reckless.prochoiceamerica.org/toomeysupportedtrump/
Heck: https://reckless.prochoiceamerica.org/hecksupportedtrump/
“After his disgusting comments about sexually assaulting women came to light, Republicans are trying to distance themselves from Donald Trump,” said Sasha Bruce, Senior Vice President of Campaigns and Strategy for NARAL. “It will not work. Republicans might try to run, but they can’t hide from their past support of Trump even while he spewed hateful and dangerous statements and actions. We’re going to remind voters every day between now and election day that these Republicans share an agenda with Trump and, if elected, will do nothing but enable his reckless and scary agenda.”
NARAL is targeting persuadable voters in the states based off of a new voter model that uses polling that shows that 7 in 10 voters believe abortion should be legal. By using this new model and polling data, the ads will be highly targeted towards persuasion voters and will be seen by them at a high penetration rate between now and Election Day.
NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”
NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”
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