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October 24, 2016 / Press Releases

In final push, NARAL increases ad buys in NH, PA and NV Senate races

October 24, 2016

Digital ads to target Ayotte, Toomey, and Heck–Tying them to Trump

NARAL Pro-Choice America announced today it is upping its ad buys in New Hampshire, Pennsylvania and Nevada Senate races. In digital ads, targeting key persuadable voters, NARAL ties each candidate to Donald Trump and says they can’t run or hide from their support for the nominee of their party.

The ads highlight that Sens. Ayotte and Toomey and Congressman Heck stood with Donald Trump when he mocked a disabled reporter, attacked a Gold Star family, and said he’d punish women who have an abortion. The ads also say that while the candidates may use different words than Trump, their policy agendas are the same.

The ads are part of a now $400,000 digital ad campaign in the states.

“Two weeks before election day, Republicans are trying to run away from Donald Trump as fast as humanly possible,” said Sasha Bruce, Senior Vice President of Campaigns and Strategy for NARAL. “It will not work. For more than a year now, Trump has spewed hateful and dangerous rhetoric and proposed policies that will set women back decades and Republicans have enabled him. We’re going to remind voters every day between now and election day that these Republicans share an agenda with Trump and, if elected, will do nothing but enable his reckless and scary agenda.”

You can see the ads here:

Toomey Ads: https://reckless.prochoiceamerica.org/toomeysupportedtrump/

Heck Ads: https://reckless.prochoiceamerica.org/hecksupportedtrump/

Ayotte Ads: https://reckless.prochoiceamerica.org/ayottesupportedtrump/

NARAL is targeting persuadable voters in the states based off of a new voter model that uses polling that shows that 7 in 10 voters believe abortion should be legal. By using this new model and polling data, the ads will be highly targeted towards persuasion voters and will be seen by them at a high penetration rate between now and Election Day.

NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”


Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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