FOR IMMEDIATE RELEASE
November 1, 2016
Digital ads to rotate into $400k buy targeting Ayotte, Toomey, and Heck
NARAL Pro-Choice America today released its closing argument ads against Sens. Ayotte and Toomey and Congressman Heck. The ads use Secretary Clinton’s powerful words from the final debate to tie the Republican candidates to Donald Trump.
You can see the ads called “Nasty Woman” here:
The ads are part of a $400,000 digital ad campaign in the states.
“Trump has spent this entire campaign spewing hateful and dangerous rhetoric and proposing policies that will set women back decades,” said Sasha Bruce Senior Vice President of Campaigns and Strategy at NARAL. “Through their support, or their silence, Republicans have enabled Trump and shown voters, particularly women, exactly where they stand. This election is a choice. These Republicans have made theirs, they stand with Donald Trump and will do nothing but enable his reckless and scary agenda.”
NARAL is targeting persuadable voters in the states based off of a new voter model that uses polling that shows that 7 in 10 voters believe abortion should be legal. By using this new model and polling data, the ads will be highly targeted towards persuasion voters and will be seen by them at a high penetration rate between now and Election Day.
NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”