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May 24, 2018 / Press Releases

NARAL Announces Largest Ever Midterm Political Plans

“Pro-Choice Majority Makers” Will Target Key Voting Blocs in Swing Districts Across 19 States

For Immediate Release: May 24, 2018
Contact: [email protected]

Today, NARAL Pro-Choice America announced its general election program, “Pro-Choice Majority Makers,” NARAL’s largest ever midterm political program to advance candidates fighting for “our values, our future, our vote.” NARAL is investing in diverse candidates up and down the ballot in 19 states, including spending $5 million on mail, phones, digital ads, door to door canvassing, TV ads, and rallies to hold anti-choice candidates accountable and lift up pro-choice champions. The program will focus on activating voting blocs in swing districts, primarily female suburban voters in key states.

NARAL is focused on taking back the House with a pro-choice majority that supports our values and our futures. As women and families across America become increasingly tired of the anti-choice GOP’s attacks and hypocrisy, NARAL is investing in key races such as Katie Hill in CA-25 and Lauren Baer in FL-18 where suburban women are a critical voting bloc. NARAL’s political plan will target key races in: Arizona, California, Colorado, Florida, Georgia, Illinois, Iowa, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New York, Ohio, Pennsylvania, Texas, Washington, and Wisconsin.

“NARAL was built for this moment. Never before have our rights and freedoms been under greater attack and never before have we had greater opportunity to fight back and win,” said Ilyse Hogue, NARAL Pro-Choice America president. “Our diverse membership, and voters across the spectrum, know what’s at stake in this election. That’s exactly why we’re already seeing energy and enthusiasm like we have never seen before and we anticipate that will only pick up as Election Day nears. We’re backing candidates who not only share America’s values on reproductive freedom, but are ready, willing, and eager to take on the fight for the rights of women and families to the halls of Congress. Our members are our secret weapon — they knock on more doors, make more calls than anyone else, and vote in unprecedented numbers. They’ve mobilized for pro-choice champions such as Susan Wild in Pennsylvania and most recently, Stacey Abrams in Georgia, and they’re ready to turn out the vote in November for candidates who will advance our values and our futures.”

“NARAL has always been known for smart, strategic investments and programming, and that’s the strength of this plan,” said NARAL Political Director Nicole Brener-Schmitz. “We’re tapping into the power of our 1.5 million diverse member-activists and making investments into building people power in critical races across the country. By targeting key voting blocs in crucial swing states, we’re engaging voters in the fight to build on our clear momentum, take back the House with a pro-choice majority, and expand on the already impressive work we’ve done to defend our essential rights.”

NARAL’s Pro-Choice Majority Maker program is investing heavily in turning out suburban women, one of the most important voting blocs this cycle. Candidates who have embraced and run on expanding reproductive rights have been rewarded by suburban women this year. Ralph Northam’s race is proof: suburban women came out in droves for him after defending abortion access and reproductive freedom was a prominent part of his campaign. In fact, Virginia exit polls found that Democrat Ralph Northam, the landslide winner of the governor’s race, carried female voters by 22 points—more than Clinton’s 17-point advantage in 2016.

NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as “one of the top 10 advocacy groups in America.”


Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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