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October 26, 2018 / Press Releases

NARAL Boosts Multimillion Dollar Final Election Push With Additional $750,000 Ad Campaign in Battleground Districts


For Immediate Release: October 26, 2018
Contact: media@prochoiceamerica.org

 

Today, NARAL Pro-Choice America announced a $750,000 mail and digital ad campaign targeted to NARAL members who live in battleground congressional districts. NARAL’s national two million members vote at a rate of 90%, making them reliable voters who turn out on election day. The ads will expose the records of candidates who do not support women and families and show why NARAL is supporting candidates who believe in reproductive freedom. The ads come at a time when support for Roe v. Wade has never been higher with 7 in 10 Americans saying they do not want to see Roe overturned.

The print mail pieces are running in 17 key races: AZ Senate, AZ-2, IL-06, IA Governor ME-2, MO-2, MN Senate, MT Senate, NM Governor, NV-3, NV-4, NV Governor, NV Senate, TX-7, TX-32, VA-7, WI Senate.

In 18 races, NARAL is running digital ads:, AZ-2, AZ Senate, CO-6, CO Governor, IA Governor, MI-11, MN-2, MN-3, MN Senate, MO-2, MT Senate, NM Governor, NV Governor, NV Senate, NV-3, NV-4, OH Senate, WI Senate.

Print mail pieces can be found here and here, the national digital video is here and candidate-specific videos are here: Hill and Tester.

“Based on the energy we are seeing from voters across the country, we’re supercharging our program to move voters to elect pro-choice champions,” said NARAL President Ilyse Hogue. “The stakes have never been higher. The threat to Roe v. Wade is real and on the horizon. Women are fired up and ready to elect candidates in their communities who support us and our families.” “Our job is to reach as many of them as possible in the next two weeks. So, we’re going for it and leaving it all on the field to help lead our champions to victory in November.”

This buy comes on top of the $5 million NARAL has spent in the midterm elections, including nearly $2 million in a final ad campaign push:

  • A $1 million tv and digital ad campaign to run against Reps. Young (IA-3), Roskam (IL-6), Yoder (KS-3), Tenney (NY-22), Culberson (TX-7), Lewis (MN-2) and Brat (VA-7) that urges voters to “vote them out” and warns that the Republican Party harms and silences women.
  • A $750,000 mail and digital campaign to educate drop-off, suburban women voters in Denver, CO, Port St Lucie, FL, Cedar Rapids, IA, Des Moines, IA, Southern Twin Cities, MN, Las Vegas, NV, Dallas, TX, and Leesburg, VA about the real threats to Roe v. Wade and the dangers of criminalizing abortion.

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Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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